This news is truly a time-stealer! Our favourite brand of watch, Nooka overhauled its Zub watch to give it a Glow in the Dark finish. The classy Zub series even got more hyped and funky as the company replaced its strap with a special luminous light emitting material.
Zub’s unique and abstract manner of time-telling using changing LED bars to tell time is of course still there, but the Glow in the Dark finish more than compliments the original design. So if anybody would tell you that these Nooka watches are bold, daring, fashion forward and futuristic – they surely aren’t lying.
Now what’s with the hype and the apparent royalty of this new watch? Well primarily, since this watch was made to honour the successful Glow in the Dark Tour featuring Kanye West, N*E*R*D, Lupe Fiasco and Rihanna, it should really be something special. The watches were given to the artists and few people behind the concert after the show in